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THE EYES HAVE IT: Now they can measure climate stress

Tuesday 16 May 17 10:00am

An eye movement study suggests that organisations campaigning to raise awareness of climate change should think carefully about where and when they broadcast their messages | Pat Pilon


By INGA VESPER | People who are stressed pay less attention to climate change images and struggle to be receptive to messages about its impact, a study has found.

Researchers from Switzerland used eye tracking to measure how much attention a group of test subjects paid to images illustrating climate change.

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Related Topics: Greenhouse Effect | United Nations

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