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Aggressive marketing drives popularity of utes

Thursday 29 Jul 21 10:30am

 

THE Conversation: “Explore your inner beast.” That was the slogan used last year to sell the Ford Ranger. At 2.4 tonnes, that’s a lot of “light” truck, but the stakes are rising. This year, the 3.5 tonne Ram 1500 “eats utes for breakfast”.

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